What is a Business Resilience Plan for Marketing?
A business resilience plan for marketing is an actionable plan for marketing departments, professionals, and agencies to ensure the continuity of their marketing campaigns, client services, and brand management during disruptions or crises. It outlines the tactics and strategies to be used in order to maintain a successful marketing workflow while mitigating any potential risks or damages.
What's included in this Business Resilience Plan for Marketing template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Business Resilience Plan for Marketing template for?
The Business Resilience Plan for Marketing template is designed for marketing departments, professionals, and agencies who want to ensure the continuity of their marketing campaigns, client services, and brand management during disruptions or crises. This template provides a comprehensive guide to developing an actionable plan to mitigate any risks and damages.
1. Define clear examples of your focus areas
A focus area is an area of your marketing plan that you want to focus on in order to achieve your strategic objectives. Examples of focus areas could include remote work policies, digital marketing, or digital security. For your business resilience plan, you should identify which focus areas are the most important for the success of your marketing strategy.
2. Think about the objectives that could fall under that focus area
Objectives are the goals that you want to accomplish in order to achieve your overall marketing strategy. For each focus area, you should identify the objectives that you want to achieve and the actions you need to take in order to accomplish them. Examples of some objectives for the focus area of Enhance Digital Marketing could be: Increase online presence, and Increase online engagement.
3. Set measurable targets (KPIs) to tackle the objective
KPIs, or Key Performance Indicators, are metrics that help you measure the success of your objectives. For each objective, you should set measurable targets that you can track in order to determine your progress and success rate. An example of a KPI for the focus area of Enhance Digital Marketing could be: Increase website traffic.
4. Implement related projects to achieve the KPIs
Projects are the actions that you will need to complete in order to achieve the KPIs. For each KPI, you should identify the project or action that you need to take in order to achieve the desired outcome. An example of a project related to Enhance Digital Marketing could be: Utilize social media platforms.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform provides an intuitive way to develop, manage, and track your business resilience plan. With Cascade platform, you can quickly and easily set objectives, assign actions, and measure performance to ensure the success of your marketing strategy.