Business Sales Plan Template

Create a comprehensive sales plan to maximize ROI and increase sales!
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Business Sales Plan Template

What is a Business Sales Plan?

A business sales plan outlines the goals and objectives of a sales team. It is a comprehensive plan that outlines specific strategies, tactics, and activities that will be used to achieve the desired sales results. It is a living document that should be regularly updated to reflect changes in the market, customer needs, and competitor activities.

What's included in this Business Sales Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Business Sales Plan template for?

This Business Sales Plan template is designed for sales managers, business owners, and entrepreneurs who want to develop a plan for increasing their sales and revenue. The template provides a step-by-step guide to help you break down your goals into achievable objectives and measurable targets. This will ensure that you are taking the right steps to reach your desired outcomes.

1. Define clear examples of your focus areas

The first step in developing a sales plan is to define your focus areas. These are the areas of your business that you want to focus your efforts and resources on. Examples of strategic focus areas that could fall under a Business Sales Plan could be: Improve Sales Process , Improve Product Quality , and Increase Employee Productivity .

2. Think about the objectives that could fall under that focus area

Once you have identified your focus areas, you should think about the objectives that could help you achieve them. Objectives should be specific, measurable, and time-bound. Examples of some objectives for the focus area of Improve Sales Process could be: Increase Customer Retention , and Increase Customer Acquisition .

3. Set measurable targets (KPIs) to tackle the objective

Once you have identified your objectives, you need to set measurable targets that will help you track your progress. These targets should be specific and measurable so that you can monitor your progress and make adjustments if needed. Examples of targets could include increasing customer retention rate from 15% to 30%, increasing customer acquisitions per month from 50 to 200, or decreasing product defects from 8% to 5%.

4. Implement related projects to achieve the KPIs

Once you have identified your objectives and set measurable targets, you need to implement related projects that will help you achieve them. These projects should be specific and achievable, and they should be designed to help you reach your KPIs. Examples of projects could include developing a customer loyalty program, launching targeted advertising campaigns, or increasing product testing.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform can help you optimize your strategy and track results quickly. Cascade provides real-time data, project tracking, and performance insights, so you can make adjustments to your strategy as needed and see faster results.

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Business Sales Plan Template
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