Business-to-consumer Strategy Plan Template

Grow your business with an effective B2C strategy plan! Increase customer satisfaction, expand your market reach & build brand loyalty.
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Business-to-consumer Strategy Plan Template

What is a Business-to-consumer Strategy Plan?

A business-to-consumer (B2C) strategy plan is a set of strategic objectives and initiatives designed to improve the performance of a business by enhancing the customer experience and expanding its market reach. It should be tailored to the specific goals and objectives of the business and focus on tactics such as improving product quality, increasing customer satisfaction, and introducing loyalty programs. The end goal is to drive revenue growth, increase customer retention, and build brand loyalty.

What's included in this Business-to-consumer Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Business-to-consumer Strategy Plan template for?

This template is designed to help companies or organizations that provide products or services directly to consumers create a plan to improve their business strategies. The template provides guidance on how to define focus areas, set measurable targets, and implement projects that will help achieve the desired objectives. 

1. Define clear examples of your focus areas

A focus area is a broad area of business operations that requires attention in order to achieve an objective. Examples of focus areas for a business-to-consumer strategy plan could include improving customer experience, expanding market reach, and enhancing product offerings. It is important to define these focus areas in order to create a plan that is tailored to the specific goals and objectives of the business.

2. Think about the objectives that could fall under that focus area

Objectives are specific goals that need to be achieved in order to fulfill the overall focus area. For example, within the focus area of improving customer experience, objectives could include increasing customer satisfaction and increasing customer retention. It is important to create objectives that are specific and measurable in order to create a plan that is actionable.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are measurable targets that can be used to track progress towards a goal. For example, to track progress towards the objective of increasing customer satisfaction, a KPI could be set to increase the customer satisfaction rating from 3.2 to 3.8. It is important to set KPIs that are measurable and have a clear initial and target value in order to create a plan that is effective.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the practical steps that need to be taken in order to achieve the KPIs. For example, to achieve the KPI of increasing customer satisfaction, a related project could be to enhance the product quality. It is important to create projects that are related to the KPIs and are actionable in order to create a plan that is successful.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform allows users to create, track, and analyze their business strategies. It can be used to set up and track KPIs, create projects and objectives, and see the results of the strategy in real time. Utilizing the platform can help to increase the efficiency and effectiveness of the strategy plan and see faster results from the strategy.

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