Business Vision Plan Template

Create a comprehensive strategy for your business. Set goals, allocate resources, and measure progress. Get the results you need.
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Business Vision Plan Template

What is a Business Vision Plan?

A business vision plan is a comprehensive strategy that sets the direction of an organization and outlines the steps necessary to achieve their long-term goals. It's designed to help organizations prioritize their objectives, allocate resources, and measure progress. It's also a helpful tool for business leaders and teams to stay on track, ensuring that everyone is working towards the same end goal.

What's included in this Business Vision Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Business Vision Plan template for?

The Business Vision Plan template is for any business leader or team in any industry. It provides a structure for you to create a vision that will guide your decision-making and set a clear direction for your future. With this template, you can define your focus areas and objectives, set measurable targets (KPIs), and implement related projects to achieve those KPIs.

1. Define clear examples of your focus areas

A focus area is the primary area of action or goal that your organization is looking to achieve. It’s the big picture goal that everything else revolves around. Examples of strategic focus areas that could fall under a Business Vision Plan could be: Increase Sales, Improve Collaboration, and Increase Customer Satisfaction.

2. Think about the objectives that could fall under that focus area

Objectives are more specific goals that help you achieve your focus area. They should be action-oriented and measurable. Examples of objectives might include increasing customer acquisition, increasing lead conversion, or improving communication.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are measurable targets that you can use to track progress and measure the success of your objectives. Examples of KPIs could include increasing social media followers, increasing conversion rate, or reducing response time.

4. Implement related projects to achieve the KPIs

Projects are the actions or initiatives that you can take to achieve your KPIs. Examples of projects might include increasing awareness through social media, implementing lead scoring, or implementing automation.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that can help you see faster results from your strategic plans. It’s designed to help teams quickly and easily implement their strategies by providing an organized structure for collaboration, communication, and tracking progress. It also provides powerful analytics and insights to help you make better decisions and stay on track.

Getting started with your
Business Vision Plan Template
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Or import into an existing account