Caterpillar Strategy Template

From a small niche manufacturer to the world’s leading construction and power solution provider, Caterpillar’s story demonstrates that innovation, growth, and safety are not mutually exclusive. Get inspired by their strategy to build your own!

Use template

What value can you get from Caterpillar's strategy?

Caterpillar is a global manufacturer that values customer focus, innovation, a strong global presence, and sustainability. Other organizations can learn from Caterpillar's strategy by prioritizing these values in their own operations. By understanding and meeting customer needs, continuously seeking out new ways to improve, expanding their reach globally, and operating in a responsible and sustainable manner, organizations can build strong relationships, maintain their competitive edge, and create value for their stakeholders.

What's included in the Caterpillar strategy template?

  • 3x Caterpillar Focus Areas
  • 7x Caterpillar Objectives
  • 10x Caterpillar Projects
  • 10x Caterpillar KPIs

Who is the Caterpillar strategy template for?

The Caterpillar Strategy template is designed for leaders and teams from organizations - especially in the Construction industry - who are looking to learn from Caterpillar's successful business strategies and apply them to their own operations. This template provides the focus areas, objectives, projects and measures that have contributed to Caterpillar's success.

How is the Caterpillar strategy template relevant to your organization?

This template is a useful resource for organizations looking to optimize their strategy and achieve long-term success, and can be adapted to fit the unique needs and goals of each organization. So, this Caterpillar Strategy template is for leaders and teams from organizations who want to learn from Caterpillar's successful business strategies and apply them to their own operations. 

1. Define clear examples of your focus areas

Focus areas are broad categories used to group problems or challenging areas within your organization. Creating focus areas helps guide your organization on what areas are a priority to work towards.

An example of a focus area within the Caterpillar strategy template is: Operational Excellence.

2. Think about the objectives that could fall under that focus area

A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.

An example of an objective within the focus area 'Operational Excellence' within the Caterpillar strategy template is: Achieve our best safety performance for a third consecutive year.

3. Set measurable targets (KPIs) to tackle the objective

A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries. 

An example of a KPI for the objective ‘Achieve our best safety performance for a third consecutive year’ in the Caterpillar strategy template is: Decrease Recordable Injury Frequency (RIF) to 0.41.

4. Implement related projects to achieve the KPIs

Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.

An examples of a project within the Caterpillar strategy template is: Establish a peer-to-peer mentorship and education program for manufacturing new hires. 

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.

Get inspired by the Caterpillar strategy template and launch your strategy in Cascade; it’s $0 forever.


Getting started with your Caterpillar Strategy Template only takes 20 seconds.

Use this template