The Coca-Cola Company started with a single recipe for a carbonated soft drink. One hundred and thirty years later, the company is one of the largest companies in the world delivering hundreds of brands in over 200 countries and territories.
Few companies can boast the tremendous success and growth that The Coca-Cola Company has enjoyed for over 135 years. This accomplishment can be attributed to their unique strategy.
This template is ideal for multiple teams working within the FMCG industry that are seeking new ideas and inspiration from market leaders to inspire their own strategic success.
This template provides you with relevant insights from Coca-Cola - a leader in the FMCG space - to rethink your strategic approach based on one of the most famous strategies. Whilst you can look into Coca-Cola's Focus Areas, Objectives, Projects, and KPIs, you have the ability to change and manipulate this information to suit your needs.
Focus areas are broad categories used to group problems or challenging areas within your organization. Creating focus areas helps guide your organization on what areas are a priority to work towards.
An example of a focus area within the Coca-Cola strategy template is: Brand Portfolio Management.
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example of an objective within the focus area 'Innovation' within the Coca-Cola strategy template is: Grow newly acquired brands through marketing and integrating to our system.
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI for the objective ‘Grow newly acquired brands through marketing and integrating to our system’ in the Coca-Cola strategy template is: Reduce new brands' production and distribution costs through our system of suppliers and distributors by 40%.
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
Some examples of projects within the Coca-Cola strategy template are: Increase demand by leveraging our marketing capabilities, and Develop a highly sustainable returnable glass bottle.
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