What is a Comms Strategy?
A communication strategy is an organized plan to ensure that all communications within an organization are consistent and effective. It defines how the organization communicates with its stakeholders, including customers, employees, and the public. A well-crafted communication strategy can help an organization to strengthen relationships and create a positive image. It also helps to ensure that the organization is conveying the right messages and accurately representing itself.
What's included in this Comms Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Comms Strategy template for?
This Comms Strategy template is designed for corporate communications teams in various industries to develop a communication strategy that aligns with the company's objectives, enhances its reputation, and communicates effectively with stakeholders. It is a comprehensive guide that includes focus areas, objectives, measurable targets (KPIs), and related projects to ensure that the communication strategy is effective and successful.
1. Define clear examples of your focus areas
A focus area is a broad topic that the organization wants to target with its communication strategy. Examples of focus areas could include increasing employee engagement, raising brand awareness, or improving customer service. Each focus area should include objectives and related projects that are tailored to achieve the desired results.
Examples of strategic focus areas that could fall under a Comms Strategy could be: Increase Employee Engagement, Increase Brand Awareness, and Improve Customer Service.
2. Think about the objectives that could fall under that focus area
Objectives are the goals that need to be achieved in order to be successful in the focus area. Objectives should be measurable so that progress can be tracked and success can be determined. Examples of some objectives for the focus area of Increase Employee Engagement could be: Increase Knowledge Sharing, and Increase Communication.
3. Set measurable targets (KPIs) to tackle the objective
KPIs, or Key Performance Indicators, are measures that can be used to track progress towards a goal. They should be specific, measurable, and time-bound, such as increasing attendee count from 10 to 25 or increasing website visits from 500 to 2000. KPIs should be tracked regularly so that progress can be monitored and success can be determined.
4. Implement related projects to achieve the KPIs
Projects, or actions, are the steps that need to be taken in order to achieve the objectives and KPIs. Examples of projects could include launching quarterly skills workshops or developing an influencer outreach program. Projects should be tailored to the focus area and objectives in order to ensure that they are successful.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform is a powerful tool that can help organizations to develop, track, and manage their communication strategies. It enables teams to define objectives, set measurable targets, and track progress in real-time. With Cascade, organizations can quickly and easily develop and execute an effective communications strategy.