What is a Communication Plan?
A communication plan outlines how information will be exchanged within an organization or between organizations. It is typically composed of a plan of action, strategies, and tactics that are used to meet communication objectives. It includes goals, objectives, tactics, channels of communication, and metrics for measuring success.
What's included in this Communication Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Communication Plan template for?
The Communication Plan template is for marketing and communication teams who want to create an effective communication strategy. This template outlines the key steps needed to create a communication plan that is tailored to the needs of the team and the organization. It guides teams through the process of defining focus areas, setting objectives, and determining measurable targets in order to achieve desired outcomes.
1. Define clear examples of your focus areas
Focus areas are the topics of communication that an organization wants to prioritize. Examples of focus areas include customer engagement, brand awareness, and product quality. It is important to define clear focus areas in order to ensure that the communication plan is tailored to the organization’s needs and goals.
2. Think about the objectives that could fall under that focus area
Objectives are the specific goals that a team wants to achieve within a focus area. For example, under the focus area of customer engagement, objectives could include increasing customer engagement on social media and increasing customer loyalty. Objectives should be specific and measurable.
3. Set measurable targets (KPIs) to tackle the objective
Key Performance Indicators (KPIs) are measurable targets that are used to track progress towards an objective. For example, under the objective of increasing customer engagement on social media, KPI could be to increase customer interactions from 100 per month to 500 per month. KPIs should be specific and measurable.
4. Implement related projects to achieve the KPIs
Projects are the actions that are taken to achieve a KPI. For example, under the KPI of increasing customer interactions from 100 per month to 500 per month, projects could include launching monthly campaigns on Twitter and Facebook. Projects should be related to the KPI and should be tailored to the organization’s needs and goals.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is the world's #1 strategy execution platform that helps teams create, track, and optimize their communication plans. With Cascade, teams can easily define goals and objectives, set measurable targets, and track progress towards their desired outcomes. Cascade also provides teams with insights and analytics to help them make informed decisions about their communication strategy.