Communication Strategy Template

Use our Communication Strategy Template to plan and execute your organization's communication efforts. Suitable for leaders and teams of all sizes and industries, this template will guide you through the process of outlining specific objectives, actions, and measures to achieve your goals.
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Communication Strategy Template

What is a Communication Strategy? 

A Communication Strategy is a plan for how an organization will communicate with its stakeholders, including employees, customers, media, and the public. It outlines the messages to be conveyed, the channels to be used, and the goals to be achieved through communication efforts.

What's included in this Communication Strategy Template?

  • 3x Focus Areas
  • 9x Objectives
  • 9x Projects
  • 18x KPIs

Who is this Communication Strategy Template for?

This Communication Strategy Template is intended for leaders and teams from organizations of all sizes and industries.

How is this Communication Strategy Template relevant to your organization?

An effective Communication Strategy is essential for any organization looking to achieve its goals. By outlining specific objectives, actions, and measures, this template can help your organization effectively plan and execute its communication efforts. Whether you are looking to improve team cohesion, increase brand awareness, or build industry partnerships, this template provides a framework to guide your Communication Strategy.

1. Define clear examples of your focus areas

A focus area is a particular viewpoint that groups certain requirements set out by an organization. A recommendation from the Cascade team would be to create 4-5 key focus area which you feel are most important to address when creating your Communication Strategy. The next step would be to ask yourself: Why is this focus area important to me? What is the benefit of focusing on this viewpoint from a customer's perspective? And, of course, What is the monetary benefit of investing in such a focus area? This process is useful in identifying the key area which needs prioritization which in turn can become focus areas of the strategy.

For example, the focus areas in this Communication Strategy Template are: Internal Communication; Communication in Owned Channels and Social Media; and Communication in Earned Channels (PR, Sponsorship & Events).

2. Think about the objectives that could fall under that focus area

A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.

An example objective that could fall under the focus area of Communication in Earned Channels (PR, Sponsorship & Events) could be: Enhance event presence.

3. Set yourself measurable targets (KPIs) to tackle the objective

A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.

An example of a KPI in this Communication Strategy Template associated to the objective Enhance event presence could be: Number of events sponsored.

4. Implement related projects to achieve the set KPIs

Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.

A project example for the objective Enhance event presence could be: Sponsorship of events and hosting company-led events.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.

Use this Communication Strategy Template and launch your strategy in Cascade; it's $0 forever.


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Communication Strategy Template
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