What is a Community Engagement Strategy?
A community engagement strategy is a plan of action designed to increase engagement with a target community. This can include tactics such as increasing the frequency of posts, creating more engaging content, developing loyalty programs, and increasing social media advertising. This strategy is designed to help organizations and businesses reach their goals and objectives by creating a plan of action and understanding the needs of their target community.
What's included in this Community Engagement Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Community Engagement Strategy template for?
The Community Engagement Strategy Template is intended for marketing teams and community managers who want to create an effective community engagement strategy. This template can help ensure that the strategy is detailed, measurable, and achievable. It contains a set of focus areas, objectives, measurable targets (KPIs), and related projects to help teams track their progress and optimize their strategy.
1. Define clear examples of your focus areas
The first step in creating a Community Engagement Strategy is to define the focus areas. These are the main topics or objectives that your strategy should focus on. Some examples of focus areas could be increasing engagement, retention, or reach. It’s important to pick focus areas that are relevant to your target community.
2. Think about the objectives that could fall under that focus area
Once you’ve identified your focus areas, it’s time to think about the objectives that could fall under each one. The objectives should be specific so that you can track your progress and know when you’ve achieved them.
Examples of some objectives for the focus area of Increase Engagement could be: Increase Average Number of Interactions, and Increase Average Time Spent on Platform.
3. Set measurable targets (KPIs) to tackle the objective
Once you’ve identified your objectives, it’s time to set measurable targets, or KPIs. KPIs are metrics that you can use to measure your progress and determine if you’re on track to reach your goals. Examples of KPIs could be average likes per post, average time spent on the platform, or average number of shares.
4. Implement related projects to achieve the KPIs
Once you’ve identified your KPIs, it’s time to implement related projects that will help you reach them. These projects should be focused on helping you reach your objectives, and should include actions such as increasing social media posting, creating more engaging content, or developing loyalty programs.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Utilizing Cascade Strategy Execution Platform to execute your strategy can help you achieve your goals faster. Cascade provides an easy-to-use platform that allows you to track your progress, set goals, and measure the success of your strategy. With Cascade, you can be sure that your strategy is on track and successful.