Conference Marketing Plan Template

Create an effective conference marketing plan that maximizes reach, engagement, and impact!
Or import into an existing account
Conference Marketing Plan Template

What is a Conference Marketing Plan?

A conference marketing plan outlines the overall goals, objectives, actions, and measures for planning and executing a conference marketing strategy. It involves setting up a plan that is built to maximize the overall reach, engagement, and impact of the events. It is also important to consider the budget and timeline when creating a plan.

What's included in this Conference Marketing Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Conference Marketing Plan template for?

The Conference Marketing Plan template is a useful tool for event planners and marketing teams who are looking to create a comprehensive plan for promoting and marketing a conference. It provides a framework to help guide the strategy to ensure that the most effective techniques are used to reach the desired goals.

1. Define clear examples of your focus areas

Your focus areas should be the core topics that you want to target with your conference marketing plan. A focus area should be broad enough that it can encompass several objectives, actions, and measures. Examples of focus areas could include increasing conference awareness, enhancing conference engagement, or improving conference efficiency.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that you want to achieve within each focus area. They should be specific and measurable. Examples of objectives could include increasing conference attendance, generating positive PR for the conference, or reducing conference costs.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are the metrics that you use to measure the progress of your objectives. They should be specific, measurable, and achievable. Examples of KPIs could include increasing website visits, generating press coverage from media outlets, or decreasing catering costs.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the steps that you take to achieve your KPIs. They should be specific, measurable, achievable, and timely. Examples of projects could include launching a digital marketing campaign, sending out surveys to attendees, or implementing automated task tracking software.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a powerful strategy execution platform that can help you quickly and easily create, implement, and track your conference marketing plan. With Cascade, you can easily set objectives, track progress, and analyze performance to ensure that your plan is successful.

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Conference Marketing Plan Template
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Or import into an existing account