What is a Content Marketing Strategy?
Content marketing is an effective strategy to reach and engage your target audience. It involves creating and sharing content that is valuable to your customers and potential customers. This includes creating content such as blog posts, ebooks, white papers, webinars, and social media campaigns with the goal of driving users to take a desired action. A content marketing strategy template helps to create a plan for creating and sharing content that is in line with the goals of the business.
What's included in this Content Marketing Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Content Marketing Strategy template for?
This content marketing strategy template is designed for marketing teams, digital marketers and content strategists who need to create and execute an effective content marketing strategy. It is designed to help marketers plan, create and measure content that is engaging and that achieves the desired goals. This template is ideal for businesses of all sizes, from small startups to large enterprises.
1. Define clear examples of your focus areas
When creating a content marketing strategy, it is important to define clear focus areas. Focus areas are the topics or areas of expertise that you want to focus on in order to achieve your desired outcomes. These focus areas should be based on the needs of your target audience and how your content can help meet those needs.
Examples of strategic focus areas that could fall under a Content Marketing Strategy could be: Increase Content Reach, and Develop Content Quality.
2. Think about the objectives that could fall under that focus area
Once you have identified your focus areas, it is important to set objectives for each focus area. Objectives are the desired outcomes you want to achieve with your content. Examples of objectives could include increasing website visits, improving content quality, increasing engagement, and increasing content output.
3. Set measurable targets (KPIs) to tackle the objective
KPIs, or Key Performance Indicators, are the metrics used to measure the success of your objectives. They should be measurable, specific, and realistic. Examples of KPIs could include increasing followers on Twitter, increasing website visits, improving content quality score, and increasing average time spent on content.
An example of a KPI for the focus area of Increase Content Reach could be: Increase followers on Twitter from 500 to 1000.
4. Implement related projects to achieve the KPIs
Projects are the actions taken to achieve the KPIs. Projects should be designed to help meet the objectives and KPIs for each focus area. Examples of projects could include creating blog posts, increasing social media engagement, improving website design, and creating video content.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is a strategy execution platform designed to help teams implement, track, and measure their content marketing strategy. Cascade makes it easy to create and execute strategic plans, track progress, and measure results. With Cascade, teams can easily track and measure their content marketing performance and make data-driven decisions to optimize their content marketing efforts.