A content strategy plan or blueprint guides the creation, delivery, and governance of content. It includes the focus areas and the expected goals needed to successfully implement the strategy. These objectives and goals will provide insight into what type of content needs to be created, its format, and the distribution channels it will be used on. Think of your content strategy as an outline of your key business and customer needs, and the detailed plan for how you will use content to address them.
This content strategy template is designed for marketing teams and departments who want to create a comprehensive content plan for their organization. This template provides a framework for teams to determine their focus areas, objectives, achievable targets (KPIs), and related projects to achieve their goals.
Focus areas are the overarching goals that you want to achieve with your content. Examples of focus areas could include increasing content visibility, reaching a larger audience, or increasing content effectiveness. It is important to be specific and realistic in defining your focus areas.
Objectives are the specific goals that you want to achieve in order to reach your focus area. Examples of objectives could include increasing organic web traffic, increasing social media engagement, improving customer engagement, or increasing customer satisfaction.
KPIs are measurable targets that you set to track your progress towards achieving your objectives. Examples of KPIs could include increasing organic search traffic to your website, increasing average post engagement rate, increasing content impressions, or increasing customer satisfaction rate.
An example of a KPI for the focus area of Increase content visibility could be: Increase organic search traffic to website by 20%.
Projects are the specific actions you can take to achieve your KPIs. Examples of projects could include optimizing SEO, increasing content quality and shareability, increasing advertising budget, or increasing influencer marketing.
Cascade Strategy Execution Platform is a powerful tool for digital marketing teams to create and implement content strategies. With Cascade, teams can easily create, track, and analyze their content plans to ensure they are on track to reach their goals. Cascade provides teams with an easy-to-use dashboard and powerful analytics tools to ensure success.