Corporate Affairs Strategy Template

Craft a successful corporate affairs strategy and build relationships with key stakeholders. Create a comprehensive plan tailored to your company's needs.
Corporate Affairs Strategy Template

What is a Corporate Affairs Strategy?

A corporate affairs strategy is a comprehensive plan for managing a company's public image and building relationships with key stakeholders in the external environment. It outlines the company's goals and objectives, and includes a timeline and specific activities to reach those objectives. The strategy also establishes clear metrics to measure progress. The corporate affairs strategy should be tailored to the specific needs of the company, taking into account its industry and the external environment in which it operates.

What's included in this Corporate Affairs Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Corporate Affairs Strategy template for?

The Corporate Affairs Strategy Template is designed to help corporate affairs and PR teams create comprehensive strategies to manage their company's public image and build relationships with key stakeholders. It is ideal for teams who are looking to create a comprehensive plan to establish and maintain a successful corporate affairs strategy.

1. Define clear examples of your focus areas

A focus area is a broad category that defines the overall goal of your corporate affairs strategy. It is the guiding principle for the strategy and acts as the overarching goal that is to be achieved. Examples of focus areas can include strengthening internal relationships, building strategic partnerships, and enhancing external communications.

2. Think about the objectives that could fall under that focus area

Objectives are specific actions that are taken to reach the overall focus area. 

Examples of some objectives for the focus area of Strengthen Internal Relationships could be: Increase Collaboration Among Teams, and Improve Internal Relationships.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are specific metrics that are used to measure progress towards a goal. They provide a way to track the progress of objectives, and provide an easy way to see if a strategy is working or not. Examples of KPIs could include the number of strategic partnerships formed, or the number of social media followers acquired.

4. Implement related projects to achieve the KPIs

Projects (or actions) are specific activities that are undertaken to reach a goal. Examples of projects to reach a KPI could include increasing communication between teams, or creating opportunities for social interaction. These projects should be tailored to the specific needs of the company and its objectives.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is an online platform designed to help corporate affairs and PR teams easily create, track and monitor their corporate affairs strategies. The platform provides powerful analytics to track KPIs, and also allows teams to collaborate and communicate with ease. With Cascade, teams can better manage their corporate affairs strategies, and get faster and more accurate results.

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Corporate Affairs Strategy Template
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