Crisis Communication Strategy Template

Be prepared for any crisis. Create an effective communication plan with this easy-to-use template.
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Crisis Communication Strategy Template

What is a Crisis Communication Strategy?

A crisis communication strategy outlines how an organization should respond to a crisis. It includes objectives, and actions for gathering and disseminating information, communicating with stakeholders, and managing the reputation of the organization. The strategy should also provide guidelines for how to respond to various types of crisis situations. A crisis communication strategy should be tailored to the needs of the organization and should include contingencies for different types of crises.

What's included in this Crisis Communication Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Crisis Communication Strategy template for?

This crisis communication strategy template is designed for communications teams who need to develop strategies to manage and respond to crises. It is an easy-to-use tool that provides guidance and structure for developing a comprehensive crisis communication strategy. It includes tools to help teams define their focus areas, set measurable targets (KPIs), implement related projects, and track their progress.

1. Define clear examples of your focus areas

A focus area is a particular area or issue that your organization wants to address as part of its crisis communication strategy. Examples of focus areas might include crisis management, risk management, and crisis mitigation. Each focus area should have clearly defined objectives and actions that can be taken to achieve those objectives.

2. Think about the objectives that could fall under that focus area

Objectives are specific goals that you want to achieve under each focus area. For example, under a focus area of crisis management, objectives might include establishing a crisis communication strategy and developing a response protocol. For each objective, you should define measurable targets (KPIs) to track progress.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, also known as key performance indicators, are measurable targets that are set for each objective. They help you measure the progress you are making towards your goals. Examples of KPIs might include producing a crisis communication plan or creating an effective response protocol, or % of employees aware of crisis protocols.

4. Implement related projects to achieve the KPIs

Projects are specific actions that are taken to achieve the KPIs. For each KPI, you should define a related project that will help you reach that goal. Examples of projects might include developing a communication plan or creating a response protocol.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool that helps organizations track and measure progress towards their objectives. It provides real-time insights into the progress of your strategy and helps you identify areas that need improvement. Cascade helps you achieve faster results from your crisis communication strategy.

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Crisis Communication Strategy Template
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