Crisis Communications Plan Template

Keep your communications organized in a crisis with this comprehensive Crisis Communications Plan Template.
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Crisis Communications Plan Template

What is a Crisis Communications Plan?

A crisis communication plan outlines how an organization will communicate during a crisis. It helps ensure that all stakeholders, including employees, customers, and the public, are informed and updated in a timely and effective manner. It also helps to protect the reputation of the organization and maintain trust and confidence.

What's included in this Crisis Communications Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Crisis Communications Plan template for?

The Crisis Communications Plan template was created for public relations professionals, communications managers, and crisis response teams. It helps them plan and execute communications strategies during a crisis, ensuring that their stakeholders remain informed and that their organization’s reputation is protected.

1. Define clear examples of your focus areas

The first step when creating a crisis communications plan is to define clear examples of your focus areas. These are the areas that you will be focusing on during the crisis. Examples of focus areas could include creating a crisis response plan, monitoring media coverage, or engaging with stakeholders.

2. Think about the objectives that could fall under that focus area

Once you’ve identified the focus areas, you need to think about the objectives that could fall under each focus area. These objectives should be specific and measurable, and should be achievable within a set timeframe. Examples of some objectives for the focus area of Create a crisis response plan could be: Create a crisis response team, and Establish a crisis communications plan.

3. Set measurable targets (KPIs) to tackle the objective

When setting objectives, you should also set measurable targets or KPIs (Key Performance Indicators). This will help you track and measure your progress towards achieving the objective and make sure that your objectives are realistic and achievable. An example of a KPI for the focus area of Create a crisis response plan could be: Increase response team size from 0 to 5 people.

4. Implement related projects to achieve the KPIs

Once you’ve identified your objectives and set measurable targets, you can then implement related projects to achieve these KPIs. These projects should be designed to help you reach your objectives and should be managed in an organized and efficient manner. An example of a project related to Create a crisis response plan could be: Develop a crisis response team.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool that can help you execute your strategy faster and more efficiently. It helps you track progress, set realistic goals, and effectively manage projects, enabling you to get the results you need from your strategy.

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