Customer Acquisition Strategy Template

Craft an effective customer acquisition strategy with this comprehensive template. Boost your business growth today!
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Customer Acquisition Strategy Template

What is a Customer Acquisition Strategy?

A customer acquisition strategy is a plan to acquire new customers that will enable business growth. It outlines the focus areas, objectives, key performance indicators (KPIs), and projects that will be used to acquire and retain customers. It is important to set measurable targets and implement related projects to achieve the desired results.

What's included in this Customer Acquisition Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Customer Acquisition Strategy template for?

This customer acquisition strategy template is for marketers and customer-facing teams who are looking to acquire new customers and increase their business growth. This template is designed to help users craft a comprehensive plan that will help them achieve their goals.

1. Define clear examples of your focus areas

Focus areas are broad categories for the goals you want to achieve. Examples of focus areas could be digital marketing, content marketing, or advertising. Once your focus areas are defined, you can create objectives that fall under each of these focus areas.

2. Think about the objectives that could fall under that focus area

Objectives are specific goals that need to be achieved in order to reach the desired result. Objectives should be measurable and achievable. 

Examples of some objectives for the focus area of Digital Marketing could be: Increase Brand Awareness, and Increase Website Traffic.

3. Set measurable targets (KPIs) to tackle the objective

Key performance indicators (KPIs) are measurable targets used to track the progress of the objective. Examples of KPIs could include increasing followers, increasing average monthly traffic, or increasing average likes per post. It is important to set initial and target values for each KPI.

An example of a KPI for the focus area of Digital Marketing could be: Increase Followers.

4. Implement related projects to achieve the KPIs

Projects are the actions taken to achieve the desired result. Examples of projects could include utilizing social media platforms, developing SEO content, or creating engaging posts. It is important to have a plan of action to ensure the objectives are achieved.

An example of a project related to Digital Marketing could be: Utilize Social Media Platforms .

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool to help you track and measure the progress of your customer acquisition strategy. Cascade provides an intuitive interface that makes it easy to visualize progress, and has powerful analytics to help you optimize your strategy in real-time.

Getting started with your
Customer Acquisition Strategy Template
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Or import into an existing account