Digital Plan Template

Create a comprehensive digital marketing strategy - set measurable goals, implement projects, and track your progress!
Or import into an existing account
Digital Plan Template

What is a Digital Plan?

A digital plan is a comprehensive strategy for digital marketing campaigns, including social media, email marketing, and SEO. It helps businesses, entrepreneurs, and digital marketers define their focus areas, set measurable goals, and implement related projects to achieve those goals. It can be used to develop an effective strategy to reach customer and business goals.

What's included in this Digital Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Digital Plan template for?

The Digital Plan template is designed to be used by digital marketers, business owners, and entrepreneurs who are looking to create a comprehensive plan for their digital marketing campaigns. It helps define focus areas, objectives, and measurable targets (KPIs) that can be used to implement related projects and reach customer and business goals.

1. Define clear examples of your focus areas

A focus area is a broad topic that your digital marketing campaigns will be centered around. Examples of focus areas could include digital marketing, web design, or SEO. Your focus areas should be tailored to fit your customer and business goals.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals you want to achieve within each focus area. Objectives should be actionable, measurable, and attainable. They should be tailored to fit your customer and business goals. Examples of some objectives for the focus area of Digital Marketing could be: Increase Social Media Presence, and Improve Email Marketing Performance.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are measurable targets that help you track the progress of your objectives. Examples of KPIs could include website traffic, email open rates, or social media followers. KPIs should be tailored to fit your customer and business goals.

4. Implement related projects to achieve the KPIs

Projects are related actions that help you achieve your objectives and KPIs. Examples of projects could include creating content for social media, running email campaigns, or optimizing SEO. Projects should be tailored to fit your customer and business goals.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform helps you create and manage digital plans quickly and efficiently. It can help you quickly implement projects, track your objectives and KPIs, and adjust your plans to get the most out of your digital marketing campaigns.

Getting started with your
Digital Plan Template
only takes 20 seconds.
Or import into an existing account