Distribution Plan Template

Optimize your supply chain operations and improve customer satisfaction with this comprehensive Distribution Plan Template.
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Distribution Plan Template

What is a Distribution Plan?

A distribution plan outlines the processes and resources necessary to move a product from its point of origin to its consumers. This plan typically includes a detailed overview of the different channels and locations where a product will be stored, manufactured, and shipped. It also outlines the key performance indicators (KPIs) that will be used to measure the effectiveness of the plan. By creating a comprehensive distribution plan, businesses can optimize their supply chain operations and improve customer satisfaction.

What's included in this Distribution Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Distribution Plan template for?

This Distribution Plan template is designed to help supply chain and logistics teams plan and optimize the distribution of products or materials. It can be used by anyone responsible for designing and executing a distribution plan, including supply chain managers, logistics specialists, and warehouse personnel.

1. Define clear examples of your focus areas

A Focus Area is a broad area of the supply chain process that the team wants to improve. Examples of Focus Areas could include ‘Optimizing Distribution Network’, ‘Optimizing Inventory Management’, and ‘Enhancing Customer Satisfaction’. For each Focus Area, the team should identify and outline specific objectives, measurable targets, and related projects that need to be completed.

2. Think about the objectives that could fall under that focus area

An Objective is a goal that the team wants to accomplish for each Focus Area. Objectives should be specific and measurable, and should be achievable within a given time frame. Examples of some objectives for the focus area of Optimize Distribution Network could be: Reduce Operational Inefficiency , and Increase Delivery Reach .

3. Set measurable targets (KPIs) to tackle the objective

A Key Performance Indicator (KPI) is a metric that is used to measure the success of a project. KPIs should be quantifiable and measurable, and should be set with an initial value and a target value. For example, for the objective to ‘Reduce Operational Inefficiency’, a KPI could be to ‘Decrease order processing time from 16 minutes to 5 minutes’.

4. Implement related projects to achieve the KPIs

A Project (or Action) is the specific initiative that needs to be taken in order to achieve a KPI. Projects are the steps that need to be completed in order to achieve the desired KPI. For example, for the KPI to ‘Decrease order processing time from 16 minutes to 5 minutes’, a related project could be to ‘Automate manual processes’.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade’s Strategy Execution Platform is the perfect tool to help teams efficiently plan, track, and measure the success of their distribution plan. With Cascade, teams can easily monitor KPIs, track progress on projects, and quickly identify any areas that need improvement. By utilizing Cascade’s platform, teams can ensure that their strategies are implemented in a timely and efficient manner.

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Distribution Plan Template
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