Ecommerce Strategy Template

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Ecommerce Strategy Template

What is a Ecommerce Strategy?

An ecommerce strategy is an action plan designed to improve the performance of an online store and increase its profits. It outlines the steps a company should take to achieve its goals, such as increasing the number of visitors to its website, improving the customer experience, and increasing sales. It is a comprehensive plan that includes marketing, sales, operations, and other aspects of the business.

What's included in this Ecommerce Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Ecommerce Strategy template for?

The ecommerce strategy template is designed for marketing, sales, and operations teams. It provides a framework for creating an effective ecommerce strategy that can be used to increase customer acquisition and retention, optimize operations, and ultimately drive more profits. The template is easy to use and can be tailored to the specific needs of any company.

1. Define clear examples of your focus areas

A focus area is a specific area of the business that you want to focus on improving. Examples of focus areas include increasing customer acquisition, increasing customer retention, and optimizing operations. Each focus area should have its own set of objectives and projects that are designed to achieve the desired outcomes.

2. Think about the objectives that could fall under that focus area

An objective is a measurable goal that is used to track progress toward achieving the desired outcomes. For example, increasing customer acquisition might have objectives such as improving brand awareness and increasing online sales. Objectives should be specific, measurable, and achievable.

Examples of some objectives for the focus area of Increase Customer Acquisition could be: Improve Brand Awareness , and Increase Online Sales .

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are metrics that measure progress toward achieving an objective. Examples of KPIs include the number of followers on a social media platform, the conversion rate of online sales, or the average time customers spend on a website. KPIs should be measurable, achievable, and relevant.

4. Implement related projects to achieve the KPIs

Projects, or actions, are initiatives taken to achieve the objectives. Examples of projects include increasing social media advertising, increasing paid advertising, or increasing loyalty programs. Projects should be specific, measurable, and achievable.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is a comprehensive tool designed to help teams create effective strategies. It provides a framework for planning, tracking, and managing your ecommerce strategy, and provides real-time updates on progress. With Cascade, teams can quickly and easily create strategies that are tailored to their specific needs and achieve faster results.

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Ecommerce Strategy Template
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Or import into an existing account