What is an Email Marketing Campaign Plan?
An email marketing campaign plan outlines the objectives, actions, and key performance indicators (KPIs) of an email marketing campaign. It is used to provide clarity on the goals and objectives of a campaign, as well as ensure that all stakeholders understand the strategy and how to measure success. It also allows marketers to plan and execute successful campaigns that are tailored to their target audience.
What's included in this Email Marketing Campaign Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Email Marketing Campaign Plan template for?
This email marketing campaign plan template is designed for marketing teams who are looking to plan and execute successful email marketing campaigns. It is easy to use and provides a comprehensive overview of the entire process, from outlining the focus areas to setting measurable targets (KPIs) and implementing related projects. This template can be used by experienced marketers, as well as those just starting out.
1. Define clear examples of your focus areas
Focus areas are the broad topics that you want to focus on in your email marketing campaign. Examples of focus areas can include increasing open rates, click rates, and conversion rates. Each focus area should have specific objectives and actions that are related to achieving the desired outcome.
2. Think about the objectives that could fall under that focus area
Objectives are the goals that you want to achieve within each focus area. They should be specific and measurable, and should be related to the actions that you plan to take. Examples of some objectives for the focus area of Increase Email Open Rates could be: Increase average open rate, and Increase total email subscribers.
3. Set measurable targets (KPIs) to tackle the objective
KPIs (Key Performance Indicators) are measurable targets that you set in order to track the progress of your email marketing campaigns. They are linked to the objectives of your campaign, so they should be directly related to the goals that you are trying to achieve. An example of a KPI for the focus area of Increase Email Open Rates could be: Increase average open rate from 15% to 25%.
4. Implement related projects to achieve the KPIs
Projects, or actions, are the steps that you take in order to achieve your objectives and KPIs. They should be directly related to the goals of your campaign and should be tailored to your target audience. For example, if your goal is to increase open rates, one of your projects could be to increase email content relevancy.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is a strategy execution platform that allows you to plan, organize, and track the progress of your email marketing campaigns. With Cascade, you can easily visualize your campaign objectives, actions, and KPIs, and track the progress of each in real-time. This allows you to optimize your campaigns for faster results and better performance.