What is an Emergency Communications Plan?
An emergency communications plan outlines how an organization will communicate during a crisis or emergency situation. It sets out the channels of communication, roles and responsibilities, objectives and projects to ensure effective communications in time of crisis. This plan should be regularly tested and updated to ensure the organization is ready for any emergency.
What's included in this Emergency Communications Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Emergency Communications Plan template for?
The Emergency Communications Plan template is for emergency response teams, crisis management teams, and public relations professionals who are responsible for communicating during an emergency. The template provides a framework for planning and executing a comprehensive emergency communications strategy.
1. Define clear examples of your focus areas
Focus areas are the overarching goals or objectives that you want to achieve with your emergency communications plan. Examples of focus areas include establishing emergency communication channels, monitoring and collecting information, and developing a communications strategy.
2. Think about the objectives that could fall under that focus area
Objectives are specific tasks or actions that contribute to achieving the focus area. For example, if the focus area is Establish Emergency Communication Channels, then a related objective could be to create a multi-channel emergency communications plan.
3. Set measurable targets (KPIs) to tackle the objective
KPIs are measurable targets that are used to measure the success of your objectives. They should be specific, measurable, achievable, realistic, and time-bound. For example, if the objective is to create a multi-channel emergency communications plan, then a KPI could be to have a plan in place by a certain date.
4. Implement related projects to achieve the KPIs
Projects (or actions) are specific initiatives that are implemented to achieve the KPIs. They should be detailed and broken down into manageable steps. For example, if the KPI is to have a plan in place by a certain date, then a related project could be to draft a communications plan.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is a tool designed to help you plan, implement, and track the progress of your strategic plan. Cascade’s tools and features make it easier to create a plan, set objectives, assign initiatives, track progress, and measure results. With Cascade, you can ensure that your team is on track to achieve your emergency communications goals.