Employer Brand Strategy Template

Build a plan to attract & retain top talent with this effective Employer Brand Strategy Template!
Employer Brand Strategy Template

What is an Employer Brand Strategy?

An employer brand strategy is a plan used to guide a company’s efforts in building a positive reputation across all its key stakeholders, most notably potential and current employees. The strategy should include objectives, actions, and metrics that are measurable to help track progress and results. From the initial identification of the employer brand, to the implementation of plans to ensure its success, a strategy is a critical component of a company’s success.

What's included in this Employer Brand Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Employer Brand Strategy template for?

The employer brand strategy template provided by Cascade Strategy Execution Platform is designed for HR teams of all sizes and industries. It provides a detailed framework for creating an employer brand strategy that will help any organization build a positive reputation and attract and retain the best talent.

1. Define clear examples of your focus areas

The first step in creating an employer brand strategy is to identify the focus areas that will help your organization reach its goals. These focus areas should be related to the core values and mission of your organization and should be tailored to your specific needs. Examples of focus areas include building positive employer brand, enhancing employee experience, and improving company culture.

2. Think about the objectives that could fall under that focus area

Once you have identified the focus areas, you should think about the objectives that should fall under each area. Objectives should be specific, measurable, and attainable goals that will help your organization move closer to achieving its goals. Examples of objectives include increasing awareness of the brand, engaging potential candidates, and increasing employee satisfaction.

3. Set measurable targets (KPIs) to tackle the objective

To ensure that your objectives are achievable, you should set measurable targets, also known as KPIs, for each objective. KPIs should be specific, achievable goals that can be tracked and measured, such as increasing brand awareness by 10%, increasing applications by 50 people, and increasing employee satisfaction by 8%. Setting measurable targets will help you track progress and measure success.

4. Implement related projects to achieve the KPIs

Once you have set measurable targets, you need to implement projects that will help you reach those targets. Projects should be tailored to the specific objectives, and could include things like developing social media campaigns, hosting virtual job fairs, and reviewing and updating benefits packages.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is an invaluable tool for any organization that is looking to build a positive employer brand. It provides a streamlined approach to creating and executing employer brand strategies, helping you to track progress and measure success quickly and efficiently.

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Employer Brand Strategy Template
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