Event Marketing Strategy Template

Create a successful event marketing strategy and maximize your event's success!
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Event Marketing Strategy Template

What is an Event Marketing Strategy?

An event marketing strategy is a plan of action designed to effectively promote an event and maximize attendance. It is important to consider all aspects of the event, including the target audience, the goals of the event, and the types of marketing materials and channels to be used. A well-planned event marketing strategy will help make the event a success.

What's included in this Event Marketing Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Event Marketing Strategy template for?

This event marketing strategy template is designed for marketing teams of all sizes and industries. It is a comprehensive guide to help create a strategy to market an event effectively and achieve desired results. The template includes objectives, actions, and measurable targets (KPIs) that need to be considered when creating an event marketing strategy.

1. Define clear examples of your focus areas

Focus areas are the big-picture objectives that you want to achieve with your event. Examples of focus areas may include increasing awareness of the event, maximizing event exposure, increasing event attendance, and increasing event engagement. It is important to keep these focus areas in mind when creating an event marketing strategy.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that you want to achieve under each focus area. For example, under the focus area of increasing event attendance, objectives may include increasing event registration and improving event retention. It is important to define clear objectives that are achievable and measurable.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are measurable targets that can be used to track progress towards achieving the objectives. Examples of KPIs can include the number of event shares, the number of event post views, the number of registered attendees, and the number of event RSVPs. It is important to set realistic KPIs that can be tracked and measured.

4. Implement related projects to achieve the KPIs

Projects (actions) are initiatives that are taken to achieve the objectives and reach the KPIs. Examples of projects may include increasing event promotion, utilizing social media platforms, launching advertising campaigns, and utilizing reminder campaigns. It is important to consider the best projects to achieve the desired goals.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is designed to help optimize and execute your event marketing strategy. Cascade helps to streamline the workflow, improve planning and collaboration, and track progress towards goals. Cascade can help you achieve faster results from your strategy and maximize the effectiveness of your event marketing efforts.

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Event Marketing Strategy Template
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