External Communication Strategy Template

Create an effective external communication strategy and reach your goals faster.
External Communication Strategy Template

What is an External Communication Strategy?

An external communication strategy is a plan of action designed to help organizations effectively communicate with external stakeholders, such as customers, vendors, and the public. This plan should outline the goals, objectives, and tactics that will be used to reach those external stakeholders, as well as the metrics that will be used to measure success. A successful external communication strategy will lead to better relationships with external stakeholders, as well as brand recognition and awareness.

What's included in this External Communication Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the External Communication Strategy template for?

The External Communication Strategy template is for marketing and communications teams of all sizes and industries. This template provides a comprehensive guide to create a strategy to effectively communicate with external stakeholders. With this template, teams will be able to define a focus area, set objectives and metrics, and establish projects to reach those objectives.

1. Define clear examples of your focus areas

Your focus areas should be the main areas of your external communication strategy. These should identify the specific audiences and areas of communication that are important to your organization. Examples of focus areas could include customer service, social media, public relations, or events. After you have identified your focus areas, you should define clear objectives and goals that will help you reach those areas.

2. Think about the objectives that could fall under that focus area

Objectives should be specific, measurable, achievable, relevant, and time-bound (SMART) goals that can be used to measure the success of your external communication efforts. These objectives should be related to the focus areas you have identified and should be used to guide the implementation of the strategy.

Examples of some objectives for the focus area of Strengthen External Communication could be: Increase Brand Visibility, and Generate Positive Brand Perception.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are specific metrics that can be used to measure the success of your external communication efforts. These should be related to the objectives you have set and should be used to track progress and determine if the objectives have been met. 

An example of a KPI for the focus area of Strengthen External Communication could be: Increase followers on Twitter from 1,000 to 5,000.

4. Implement related projects to achieve the KPIs

Projects are the actions that need to be taken to reach the objectives and KPIs. These could include activities such as launching an email campaign, increasing social media presence, or hosting an event. It is important to ensure that these projects are in line with the overall objectives of the external communication strategy.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool that can help teams accelerate their external communication strategies. This platform provides a comprehensive suite of features that can be used to create and implement strategies, track progress, measure success, and collaborate with team members. With Cascade, teams can see faster results from their external communication strategies.

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External Communication Strategy Template
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