General Business Plan Template

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General Business Plan Template

What is a General Business Plan?

A general business plan outlines the overall goals and objectives of a business. It serves as an actionable roadmap to success, providing details about the strategies, resources, and tactics that will help a business achieve its goals. The plan should identify the target market, describe the products and services offered, and list the steps necessary to reach profitability.

What's included in this General Business Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the General Business Plan template for?

The General Business Plan template is designed for entrepreneurs and small business owners who are looking to create a comprehensive strategy for their business. This template provides a framework that outlines the necessary steps to create an effective plan, including focus areas, objectives, KPIs, and projects.

1. Define clear examples of your focus areas

A focus area is a broad concept that summarizes what your business aims to achieve. Examples of strategic focus areas that could fall under a General Business Plan could be: Increase Customer Demand, Improve Business Efficiency, and Increase Revenue.

2. Think about the objectives that could fall under that focus area

Objectives are more specific goals that fall under each focus area. Objectives should be measurable and actionable, and should be achievable within a specified timeframe. Examples of some objectives for the focus area of Increase Customer Demand could be: Increase Brand Awareness, and Increase Social Engagement.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are measurable targets that are used to track the progress of each objective. Examples of KPIs could include increasing website visits, increasing likes on social media posts, and reducing production time.

4. Implement related projects to achieve the KPIs

Projects are actionable steps that are implemented to achieve each KPI. Projects could include increasing digital presence, automating production processes, and developing strategic partnerships.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform enables business owners to easily manage their plans, track progress, and make adjustments to ensure success. With Cascade, entrepreneurs can quickly and efficiently create, implement, and monitor their business plans.