What is a Go to Market Strategy?
A go-to-market strategy is a plan for how a company will launch and sell its products or services in a target market. It outlines the target customers, channels of distribution, and marketing and sales activities that will be used to reach and engage with those customers.
What's included in this Go to Market Strategy Template?
- 3x Focus Areas
- 9x Objectives
- 9x Projects
- 18x KPIs
Who is this Go to Market Strategy Template for?
This go-to-market strategy template is designed for leaders and teams from organizations looking to develop a plan for launching and selling their products or services in a target market.
How is this Go to Market Strategy Template relevant to your organization?
This Go to Market Strategy Template provides a comprehensive and structured approach to developing a plan for launching and selling products or services in a target market. It can help your organization identify and prioritize key focus areas, objectives, actions, and measures to ensure success in the market. By using this template, your organization can develop a clear and effective plan for reaching and engaging with target customers, and track progress toward achieving your go-to-market goals.
1. Define clear examples of your focus areas
A focus area is a particular viewpoint that groups certain requirements set out by an organization. A recommendation from the Cascade team would be to create 4-5 key focus area which you feel are most important to address when creating your Go to Market Strategy. The next step would be to ask yourself: Why is this focus area important to me? What is the benefit of focusing on this viewpoint from a customer's perspective? And, of course, What is the monetary benefit of investing in such a focus area? This process is useful in identifying the key area which needs prioritization which in turn can become focus areas of the strategy.
For example, the focus areas in this Go to Market Strategy Template are: Product Awareness; Sales and Distribution; and Market Expansion.
2. Think about the objectives that could fall under that focus area
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example objective that could fall under the focus area of Product Awareness could be: Increase product trial.
3. Set yourself measurable targets (KPIs) to tackle the objective
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI in this Go to Market Strategy Template associated to the objective Increase product trial could be: Increase Product trial rate by 20%.
4. Implement related projects to achieve the set KPIs
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
A project example for the objective Increase product trial could be: Offer free product samples at events.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.
Use this Go to Market Strategy Template and launch your strategy in Cascade; it's $0 forever.