Product Launch Go-to-Market Strategy Template

Launch your product successfully with our proven Product Launch Go-to-Market Strategy Template!
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Product Launch Go-to-Market Strategy Template

What is a Product Launch Go-to-Market Strategy?

A product launch go-to-market strategy is a comprehensive plan designed to launch a new product or service successfully. It outlines the focus areas, objectives, actions, and measurable targets for the product launch. These strategies help to ensure that the launch is successful by providing a clear roadmap and actionable steps to follow.

What's included in this Product Launch Go-to-Market Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Product Launch Go-to-Market Strategy template for?

The product launch go-to-market strategy template is designed for product management and marketing teams in various industries. It provides them with the tools they need to develop a comprehensive plan that will help to launch their product or service successfully.

1. Define clear examples of your focus areas

Focus areas are the broad topics that you want to focus on when creating your go-to-market strategy. Examples of focus areas can include product launch, branding, customer service, and more. It’s important to define your focus areas before you create your strategy, as they will guide the rest of the process.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that you want to achieve for each of your focus areas. For example, if you have a focus area of product launch, your objectives could include creating awareness for the product, increasing sales, and more.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are measurable targets that you set to help you track and measure your progress towards achieving your objectives. Examples of KPIs can include increasing social media followers for product awareness, increasing sales of the product, decreasing customer wait times, and more.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the steps you take to achieve your KPIs. Examples of projects can include launching a social media campaign to increase product awareness, launching a targeted email marketing campaign to increase sales, launching an influencer marketing campaign to increase brand visibility, and more.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform helps you create, implement, and track your go-to-market strategy. With Cascade, you can quickly develop a comprehensive strategy and track your progress to ensure that you meet your objectives and KPIs in a faster and more efficient manner.

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