What is a GTM Strategy?
A go-to-market (GTM) strategy is a plan that outlines the steps a company will take to bring a new product or service to market. It is designed to help the company effectively launch the product or service and position it in the market so that it can be successful. A GTM strategy typically includes a number of different elements, such as target market identification, pricing strategy, distribution channels, marketing and sales efforts, and post-launch evaluation. The goal of a GTM strategy is to ensure that a product or service is introduced to the market in a way that maximizes its chances of success. A well-developed GTM strategy can help a company effectively reach its target audience, differentiate itself from competitors, and achieve its desired market position.
What's included in this GTM Strategy Template?
- 3x Focus Areas
- 9x Objectives
- 9x Projects
- 18x KPIs
Who is this GTM Strategy Template for?
This GTM Strategy Template is designed for organizations of all sizes and industries who are looking to launch a new product or service. It is suitable for businesses, non-profits, government agencies, and other types of organizations that want to effectively introduce a new offering to the market in a way that maximizes its chances of success. The template is customizable and can be tailored to the specific needs and goals of each organization, making it a useful tool for any company that is looking to bring a new product or service to market. Whether you are just starting to develop your GTM strategy or are looking to improve upon existing efforts, this template can help you define and track your progress towards your launch goals.
How is this GTM Template relevant to your organization?
This GTM Strategy Template is relevant to your organization if you are planning to launch a new product or service and want to do so in a way that maximizes your chances of success. It can be used to help you develop a plan of action that is tailored to your specific needs and goals, and it can help you track your progress as you work towards your launch. Whether you are just starting to think about your GTM strategy or are looking to improve upon existing efforts, this template can be a useful tool to help you move forward in a structured and measurable way. By using this template, you can ensure that your launch efforts are aligned with your overall business objectives and that you are taking steps to effectively introduce your new offering to the market.
1. Define clear examples of your focus areas
A focus area is a particular viewpoint that groups certain requirements set out by an organization. A recommendation from the Cascade team would be to create 4-5 key focus area which you feel are most important to address when creating your GTM Strategy. The next step would be to ask yourself: Why is this focus area important to me? What is the benefit of focusing on this viewpoint from a customer's perspective? And, of course, What is the monetary benefit of investing in such a focus area? This process is useful in identifying the key area which needs prioritization which in turn can become focus areas of the strategy.
For example, the focus areas in this GTM Strategy Template are: Product Awareness; Sales and Distribution; and Market Expansion.
2. Think about the objectives that could fall under that focus area
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example objective that could fall under the focus area of Market Expansion could be: Enter new market.
3. Set yourself measurable targets (KPIs) to tackle the objective
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI in this GTM Strategy Template associated to the objective Enter new market could be: Increase Market Share by 10%.
4. Implement related projects to achieve the set KPIs
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
A project example for the objective Enter a new market could be: Conduct market research and hire local sales team.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.
Use this GTM Strategy Template and launch your strategy in Cascade; it's $0 forever.