Heineken Strategy Template

The success story of Heineken is an inspirational tale almost too good to be true. Its brand is deeply ingrained in sports culture, sustainable practices, and society as a whole. Get inspired by their incredible strategy to build your own!

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What value can you get from Heineken's strategy?

Since it was founded over 150 years ago, the Dutch brewing company has become one of the leading brewing companies on the planet. Its brand is deeply ingrained in sports culture, sustainable practices, and society as a whole. 

Heineken’s strategy involves a unique approach to their market, product, people, and processes. Its success is deeply rooted in the family's visionaries, who transcended their ideas into strategies and implementation. They’re able to deliver innovative results, sustainable solutions, and campaigns that keep the user experience at their core. 

What's included in the Heineken strategy template?

  • 5x Heineken Focus Areas
  • 11x Heineken Objectives
  • 17x Heineken Projects
  • 20x Heineken KPIs

Who is the Heineken strategy template for?

This template is ideal for multiple teams working within different industries - especially Manufacturing, FMCG and Retail - that are seeking new ideas and inspiration from market leaders to inspire their own strategic success.

How is the Heineken strategy template relevant to your organization?

This template provides you with relevant insights from Heineken - one of the leading brewing companies in the world and global icon - to rethink your strategic approach. Whilst you can look into Heineken's Focus Areas, Objectives, Projects, and KPIs, you have the ability to change and manipulate this information to suit your needs. 

1. Define clear examples of your focus areas

Focus areas are broad categories used to group problems or challenging areas within your organization. Creating focus areas helps guide your organization on what areas are a priority to work towards.

An example of a focus area within the Heineken strategy template is: Become the best connected brewer.

2. Think about the objectives that could fall under that focus area

A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.

An example of an objective within the focus area 'Become the best connected brewer' within the Heineken strategy template is: Implement the "Connected Brewery" mission to retrofit our breweries with digital capabilities..

3. Set measurable targets (KPIs) to tackle the objective

A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries. 

An example of a KPI for the objective ‘Implement the "Connected Brewery" mission to retrofit our breweries with digital capabilities.’ in the Heineken strategy template is: Increase the number of breweries that operateon new connected worker apps to 120.

4. Implement related projects to achieve the KPIs

Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.

Some examples of projects within the Heineken strategy template are: Run 4 major marketing campaigns, and Sponsor UEFA Women's Football and the Formula 1 W Series. 

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.

Get inspired by the Heineken strategy template and launch your strategy in Cascade; it’s $0 forever.


Getting started with your Heineken Strategy Template only takes 20 seconds.

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