IMC Plan Template

Create a unified brand image and drive results with this comprehensive IMC Plan template.
Or import into an existing account
IMC Plan Template

What is an IMC Plan?

An Integrated Marketing Communications (IMC) plan is a strategy used to ensure that all forms of communications and messages are unified across all channels and are consistent in terms of messaging. It is a holistic approach that combines all aspects of marketing communications such as advertising, sales promotion, public relations, direct marketing, and online marketing, to create a single, unified brand image for a product or service.

What's included in this IMC Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the IMC Plan template for?

This IMC Plan template is designed for marketing and communication teams in all industries. It provides a comprehensive framework to create an integrated marketing communication plan that is tailored to the specific goals and objectives of the organization.

1. Define clear examples of your focus areas

The first step in creating an effective IMC plan is to define clear focus areas. A focus area is a broad area of focus that is related to your overall marketing objectives. Examples of strategic focus areas that could fall under a IMC Plan could be: Increase Digital Presence, Enhance Brand Image, and Increase Revenue .

2. Think about the objectives that could fall under that focus area

Once you have identified your focus areas, you should think about the objectives that could fall under each focus area. An objective is a measurable goal that you are trying to achieve. For example, if your focus area is increasing digital presence, your objectives may include growing social media followers and increasing website traffic.

3. Set measurable targets (KPIs) to tackle the objective

Once you have identified your objectives, you should set measurable targets or Key Performance Indicators (KPIs) to track your progress. A KPI is a metric that you can use to measure your progress towards achieving your objectives. For example, if your objective is to increase website visits, you could set a KPI of increasing website visits by 20%.

4. Implement related projects to achieve the KPIs

Once you have set your KPIs, you should implement related projects or actions to achieve them. An action is an activity that you can take to achieve your objectives. For example, if your objective is to increase website visits, you could launch an SEO and Adwords campaign.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool for implementing your strategic plans. It provides an easy-to-use interface for setting objectives and tracking the progress of your plan. With Cascade, you can track your progress in real-time and make adjustments quickly to ensure you are meeting your objectives.

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IMC Plan Template
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