Integrated Marketing Communication Plan Template

Create a unified brand identity and achieve desired business objectives with our comprehensive Integrated Marketing Communication Plan.
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Integrated Marketing Communication Plan Template

What is an Integrated Marketing Communication Plan?

An Integrated Marketing Communication (IMC) plan is a comprehensive strategy that aligns all of an organization’s marketing messages and activities to create a unified brand identity and achieve desired business objectives. This plan outlines the goals, objectives, initiatives, timeline and budget to ensure consistency and cohesiveness of your plan. It also helps to ensure that all marketing activities are working toward the same goals, helping to maximize the effectiveness and return on investment of each marketing effort.

What's included in this Integrated Marketing Communication Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Integrated Marketing Communication Plan template for?

This Integrated Marketing Communication Plan template is designed to help marketing teams and managers to create a comprehensive plan to help achieve their business objectives. It provides a framework for defining clear focus areas, setting measurable KPIs, implementing related projects, and tracking progress. This template can be used to create an effective IMC plan for any business in any industry.

1. Define clear examples of your focus areas

A focus area is a broad category that encompasses all of the activities and goals that align with a company’s business objectives. Examples of focus areas may include increasing brand awareness, improving customer engagement, and increasing sales. Each focus area should contain specific objectives, actions, and measurable targets.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that a company wants to achieve within each focus area. Examples of some objectives for the focus area of Increase Brand Awareness could be: Increase Social Media Followers, and Increase Newsletter Subscribers.

3. Set measurable targets (KPIs) to tackle the objective

KPIs (Key Performance Indicators) are measurable targets that will help track progress towards an objective. For example, the KPI for increasing social media followers may be the number of followers on a specific platform. This will help track the success of the objective and provide valuable insights about customer behavior.

4. Implement related projects to achieve the KPIs

Projects (or actions) are the specific activities that are implemented to achieve the KPIs. For example, to achieve the KPI of increasing social media followers, a company may implement a social media campaign.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that helps teams to plan, track, and optimize their strategies. It provides a comprehensive view of all of the objectives and KPIs, allows teams to quickly visualize their progress, and helps to ensure that all team members are on the same page. With Cascade, teams can achieve faster results from their strategies and make sure they are on track to reach their goals.

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