What is an Internal Communication Strategy? 

An Internal Communication Strategy outlines how an organization will communicate with its employees. It helps to ensure that employees are informed and connected, which can improve team cohesion, productivity, and overall success.

What's included in this Internal Communication Strategy Template?

• 3x Focus Areas
• 9x Objectives
• 9x Projects
• 18x KPIs

Who is this Internal Communication Strategy Template for?

This Internal Communication Strategy Template is designed for leaders and teams in organizations who want to improve their internal communication. It can be customized to fit the specific needs and goals of any organization.

How is this Internal Communication Strategy Template relevant to your organization?

Effective communication is crucial for any organization, and this Internal Communication Strategy Template can help your organization to improve the way it communicates with its employees. By following this template, you can identify areas for improvement, set specific goals, and measure your progress. This can help to foster a more connected and productive team, which can ultimately lead to better business results.

1. Define clear examples of your focus areas

A focus area is a particular viewpoint that groups certain requirements set out by an organization. A recommendation from the Cascade team would be to create 4-5 key focus area which you feel are most important to address when creating your Internal Communication Strategy. The next step would be to ask yourself: Why is this focus area important to me? What is the benefit of focusing on this viewpoint from a customer's perspective? And, of course, What is the monetary benefit of investing in such a focus area? This process is useful in identifying the key area which needs prioritization which in turn can become focus areas of the strategy.

For example, the focus areas in this Internal Communication Strategy Template are: Improving team communication; Enhancing cross-functional communication; and Improving communication with external stakeholders.

2. Think about the objectives that could fall under that focus area

A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.

An example objective that could fall under the focus area of Improving team communication could be: Increase team members' awareness of ongoing projects.

3. Set yourself measurable targets (KPIs) to tackle the objective

A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.

An example of a KPI in this Internal Communication Strategy Template associated to the objective Increase team members' awareness of ongoing projects could be: Increase number of team members who attend meetings to 90%.

4. Implement related projects to achieve the set KPIs

Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.

A project example for the objective Increase team members' awareness of ongoing projects could be: Hold weekly team meetings to discuss progress and upcoming tasks.

5. Move forward faster with Cascade Strategy Execution Software

If you’re ready to elevate your internal communication and see faster results, consider stepping up to Cascade Strategy Execution Software. Beyond traditional tools like spreadsheets, Cascade offers a dynamic platform to create, track, and execute your communication strategy efficiently. Sign-up for free or book a demo with one of our strategy experts to propel your communications to the next level!