International Expansion Plan Template

Grow your business internationally with this comprehensive expansion plan template. Achieve success with clear objectives, measurable targets, and actionable projects.
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International Expansion Plan Template

What is an International Expansion Plan?

An International Expansion Plan outlines a company's strategy for entering into new international markets. It can include market research, competitive analysis, customer segmentation, and the development of a marketing plan. It also outlines the goals, objectives, and actions required to achieve those goals.

What's included in this International Expansion Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the International Expansion Plan template for?

This International Expansion Plan template is ideal for teams of any size and industry. It provides a comprehensive framework to create a plan to expand operations internationally. It includes sections for defining focus areas, objectives, measurable targets (KPIs), related projects, and implementation.

1. Define clear examples of your focus areas

A focus area is a problem or opportunity that your team is addressing in the international expansion plan. Examples of focus areas may include developing global market presence, nurturing global customer relationships, and optimizing global operations.

2. Think about the objectives that could fall under that focus area

An objective is a goal that you would like to achieve in order to accomplish the focus area. Objectives should be specific and measurable. 

Examples of some objectives for the focus area of Developing global market presence could be: Increase international customer base, and Expand into new international markets.

3. Set measurable targets (KPIs) to tackle the objective

A key performance indicator (KPI) is a measurable target that will help you determine if you have achieved your objectives. For example, an objective to increase international customer base could have a KPI of increasing international customers by 10%.

4. Implement related projects to achieve the KPIs

A project (action) is an activity or series of activities that will help your team to reach its objectives. For example, an objective to increase international customer base could have an action of launching an international marketing campaign.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that helps teams to plan, manage, and track their international expansion plan in real-time. Cascade provides tools and resources to help teams achieve their goals faster and more efficiently.

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