What is an International Marketing Strategy?
An international marketing strategy is a plan that outlines how businesses can successfully market their products and services outside of their home country. It identifies the target markets, defines how to reach those markets, and sets measurable targets to ensure success. It also must take into account any cultural, economic, and regulatory differences that may affect the strategy.
What's included in this International Marketing Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the International Marketing Strategy template for?
This International Marketing Strategy template is for any business looking to expand into international markets. It provides a comprehensive guide to developing a successful international marketing strategy, and includes clear instructions on how to define objectives, set targets, and implement the necessary projects to achieve those targets.
1. Define clear examples of your focus areas
Focus areas are broad topics that you want to address with your international marketing strategy. Examples of focus areas include market research, market entry, market expansion, and other related topics. It’s important to define each focus area to better understand the objectives and projects that may be necessary to achieve your goals.
2. Think about the objectives that could fall under that focus area
Objectives are specific goals that you want to achieve as part of your international marketing strategy. For each focus area, it’s important to define objectives that are achievable and measurable. Examples of objectives could include understanding cultural differences, identifying regulatory and economic risks, creating multilingual materials, and increasing brand awareness.
3. Set measurable targets (KPIs) to tackle the objective
KPIs, or Key Performance Indicators, are measurable targets that you set to track the progress of your objectives. Each KPI should be linked to an objective, and should include an initial value, a target value, and a unit of measure. This helps to ensure that you are effectively tracking the progress of your objectives and making the necessary adjustments to achieve success. An example of a KPI for the focus area of International Market Research could be: Find 3 potential opportunities for new markets.
4. Implement related projects to achieve the KPIs
Projects are specific actions that you need to take in order to achieve your KPIs. For each KPI, it’s important to identify the related projects that are necessary to reach that target. Examples of projects include conducting interviews with local experts, reviewing regulations, conducting market research, and running advertising campaigns.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is the leading strategy execution platform for businesses looking to create and implement successful international marketing strategies. With Cascade, you can easily set measurable targets, track progress, and adjust objectives as needed to ensure success. With Cascade, you’ll see faster results from your strategy and be able to confidently expand into international markets.