Land And Expand Strategy Template

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What is a Land And Expand Strategy?

A land and expand strategy is a business model where companies acquire new customers and then increase their lifetime value. The goal is to growth the customer acquisition, while also working to increase their lifetime value. This can be done through a variety of methods, including offering loyalty programs, increasing customer satisfaction, and increasing online presence.

What's included in this Land And Expand Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Land And Expand Strategy template for?

This Land And Expand Strategy template is designed for sales and customer-facing teams who want to capture new customers and increase customer lifetime value. It provides a framework to outline focus areas, set measurable targets (KPIs), and implement related projects. The template also allows teams to track progress in order to see faster results from their strategy.

1. Define clear examples of your focus areas

Focus areas are the broad topics that should be addressed in order to reach your desired goals. Examples of focus areas could be customer acquisition, customer service, or online presence. It is important to define clear focus areas in order to set measurable targets (KPIs) and related projects that will help you achieve those goals.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that should be achieved in order to reach your desired outcomes. Examples of objectives could be increasing customer acquisition rate, introducing a loyalty program, or decreasing customer service response time.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are measurable targets that can be used to track performance over time. KPIs should be set for each objective in order to track progress. Examples of KPIs could be increase customer acquisition rate, increase customer lifetime value, or increase customer satisfaction rating.

4. Implement related projects to achieve the KPIs

Projects (actions) are the activities that need to be completed in order to reach the desired KPIs. Examples of projects could be identifying target customers, introducing a loyalty program, or implementing customer service software.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is a tool designed to help teams track their progress and see faster results from their strategy. The platform allows teams to set measurable targets, track progress, and adjust their strategy as needed in order to reach their desired outcomes.

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