Law Firm Marketing Strategy Template

Grow your law firm with a proven marketing strategy. Reach new clients and drive success with our easy-to-use template.

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What is a Law Firm Marketing Strategy?

A law firm marketing strategy is a comprehensive plan to increase visibility in the legal marketplace and attract new business. It involves defining clear focus areas and objectives, setting measurable targets (KPIs), implementing related projects, and tracking progress. Having a well-designed strategy can help law firms reach their goals more efficiently and effectively.

What's included in this Law Firm Marketing Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Law Firm Marketing Strategy template for?

The Law Firm Marketing Strategy Template is designed to help law firms and teams create strategies to increase visibility and attract new business. It provides a step-by-step approach to ensure that all the necessary components of a successful strategy are incorporated, from setting objectives and identifying target audiences to setting measurable KPIs and launching projects.

1. Define clear examples of your focus areas

Before you can create a law firm marketing strategy, you must first define your focus areas. These are the areas that you want to focus on in order to reach your desired goals. Examples of focus areas could include increasing visibility in the legal marketplace, increasing accessibility of legal services, or increasing lead generation.

2. Think about the objectives that could fall under that focus area

Once you have identified your focus areas, you must then identify objectives that will help you reach those goals. Objectives should be specific, measurable, and achievable, and should be related to the focus area. 

Examples of some objectives for the focus area of Increase Visibility in the Legal Marketplace could be: Increase Brand Awareness, and Increase Referrals.

3. Set measurable targets (KPIs) to tackle the objective

Once you have identified an objective, you must then set measurable targets to track your progress. These targets, also known as key performance indicators (KPIs), provide a quantifiable way to measure success. 

An example of a KPI for the focus area of Increase Visibility in the Legal Marketplace could be: Increase website visitors.

4. Implement related projects to achieve the KPIs

Once you have identified your KPIs, you must then implement related projects to achieve them. Projects, also known as actions, are the steps you will take to reach your goals. 

An example of a project related to Increase Visibility in the Legal Marketplace could be: Increase website traffic and social media presence.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is an intuitive strategy execution platform that helps law firms create, manage, and track their strategies. Cascade provides an easy-to-use dashboard to track and analyze progress, as well as automated notifications and reminders to help teams stay on top of their goals. With Cascade, law firms can quickly and easily see faster results from their strategies.

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