Lead Generation Strategy Plan Template

Build a strong Lead Generation Strategy with this template to ensure growth and high-quality leads for your business!
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Lead Generation Strategy Plan Template

What is a Lead Generation Strategy Plan?

A lead generation strategy plan outlines an organization's plan for generating leads. It outlines the goals and objectives, the strategies used to achieve them, and the metrics used to measure success. It also outlines the processes used to reach the goals and the resources needed to implement the plan.

What's included in this Lead Generation Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Lead Generation Strategy Plan template for?

The Lead Generation Strategy Plan template is designed for marketing or sales teams or organizations looking to create a plan to generate more leads. It can be used by any organization, regardless of size or industry, to establish a plan of action to reach their lead generation goals.

1. Define clear examples of your focus areas

Your focus area is the overarching goal that you are trying to achieve with your lead generation strategy. Examples of focus areas include lead generation, lead nurturing, audience engagement, and sales enablement. By defining these focus areas, you can create a plan that is tailored to your specific goals and objectives.

2. Think about the objectives that could fall under that focus area

Objectives are the measurable goals that you want to achieve with your lead generation strategy. They should be specific, measurable, attainable, relevant, and time-bound (SMART). Examples of some objectives for the focus area of Lead Generation could be: Increase Lead Volume, and Increase Lead Quality.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are the metrics used to measure your progress towards achieving the objectives. They should be measurable and should be related to the objectives. Examples of KPIs include website visits, lead volume, lead quality, and lead conversions.

4. Implement related projects to achieve the KPIs

Projects are the actions taken to achieve the objectives and KPIs. Examples of projects include creating digital marketing campaigns, creating targeted lead qualification processes, and optimizing websites for SEO.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is a comprehensive platform designed to help organizations create, execute, and measure their strategies. It provides access to powerful analytics, automated workflows, and dashboards to help you stay on top of your lead generation strategy.

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Lead Generation Strategy Plan Template
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