Lead Generation Strategy Template

Generate more leads and grow your business with this comprehensive lead generation strategy template.
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Lead Generation Strategy Template

What is a Lead Generation Strategy?

A lead generation strategy is an organized plan to generate and capture interest from potential customers in order to drive sales and grow a business. The strategy typically includes tactics such as marketing campaigns, website optimization, content creation and social media outreach. The goal of a lead generation strategy is to attract qualified leads that have the potential to become customers.

What's included in this Lead Generation Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Lead Generation Strategy template for?

The Lead Generation Strategy template is for marketing teams of all sizes and industries that are looking to create an effective strategy to generate high quality leads. This template provides the framework for teams to define their focus areas, objectives, actions, and KPIs in order to create a comprehensive lead generation strategy.

1. Define clear examples of your focus areas

Focus areas are the broad areas of marketing that your team is going to focus on. Examples of focus areas include lead generation, lead nurturing, and lead acquisition. For each focus area, you should have an objective, action, and KPI in order to effectively track progress and measure success.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that you want to achieve for each focus area. These should be SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound.

Examples of some objectives for the focus area of Lead Generation could be: Increase Lead Volume, and Improve Lead Quality.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are the metrics that you use to track the progress of your objectives. Examples of KPIs include lead volume, lead quality, lead conversion rate, and lead retention rate.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the steps that need to be taken in order to achieve the KPIs. Examples of projects include increasing lead generation tactics, implementing lead scoring, establishing lead nurturing sequences, and increasing ad spend.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is a powerful tool for teams to quickly and easily create, track, and measure lead generation strategies. With the Cascade platform, teams can create comprehensive strategies with clear objectives, actions, and KPIs in order to track progress and measure success.

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Lead Generation Strategy Template
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