What is a Lobbying Strategy Plan?
A lobbying strategy plan outlines an organization's approach to influencing the legislative process. It serves as an actionable roadmap to help an organization achieve their political goals. It is designed to identify and evaluate the tactics that will be employed and set clear objectives, measures, and targets.
What's included in this Lobbying Strategy Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Lobbying Strategy Plan template for?
This lobbying strategy plan template is designed to help companies and organizations of all sizes and industries create an actionable plan to improve their lobbying strategies. It covers key elements such as focus areas, objectives, measures, and targets.
1. Define clear examples of your focus areas
A focus area is a topic or concept that an organization or company wishes to influence through its lobbying efforts. In a lobbying strategy plan, focus areas should be prioritized and have clear objectives attached to them. Examples of strategic focus areas that could fall under a Lobbying Strategy Plan could be: Strengthen Political Advocacy, Grow Grassroots Support, and Strengthen Partnerships.
2. Think about the objectives that could fall under that focus area
Objectives are the goals that an organization wishes to achieve within a particular focus area. Examples of objectives could include increasing legislative support, raising public awareness, or deepening existing partnerships. Objectives should be specific and achievable.
3. Set measurable targets (KPIs) to tackle the objective
KPIs, or key performance indicators, are measurable targets that an organization sets to measure its progress in achieving an objective. Examples of KPIs could include the number of politicians supporting a legislative agenda, the number of local events held, or the number of volunteers recruited.
4. Implement related projects to achieve the KPIs
Projects, also known as actions, are the strategies and tactics an organization will implement to achieve the KPIs. Examples of projects could include identifying and cultivating political allies, increasing brand recognition, or engaging with local communities.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
The Cascade Strategy Execution Platform allows organizations to create, monitor, and track their lobbying strategy plans. It helps organizations save time and resources and allows them to quickly and efficiently reach their goals.