Market Development Strategy Template

Grow your customer base and increase your market share with this comprehensive Market Development Strategy template!
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Market Development Strategy Template

What is a Market Development Strategy?

A market development strategy is a plan of action used by businesses to grow their customer base and increase their market share. It typically involves a combination of tactics such as marketing campaigns, advertising, and customer service initiatives. By leveraging the right tactics, businesses can reach more customers and cultivate a loyal customer following.

What's included in this Market Development Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Market Development Strategy template for?

The Market Development Strategy template is ideal for marketing teams who are looking for a way to develop and execute effective strategies to increase their customer base and market reach. With this template, teams can clearly define focus areas, set measurable goals, and develop projects to achieve their objectives.

1. Define clear examples of your focus areas

Focus areas are the key areas of focus that your team will use to develop your market development strategy. It is important to clearly define each focus area and its associated objectives. Examples of focus areas might include strengthening brand awareness, increasing customer acquisition, and improving customer retention.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that you would like to achieve within each focus area. Objectives should be measurable and time-bound so that you can track your progress and evaluate the success of your strategy.

Examples of some objectives for the focus area of Strengthen Brand Awareness could be: Increase Brand Visibility, and Enhance Social Media Presence.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or key performance indicators, are the metrics that you will use to measure the success of each objective. It is important to set measurable, achievable targets for each KPI to ensure that your strategy is successful.

An example of a KPI for the focus area of Strengthen Brand Awareness could be: Increase Website Traffic.

4. Implement related projects to achieve the KPIs

Projects, also known as actions, are the initiatives that you will use to achieve the KPIs associated with each objective. Projects should be tailored to the specific objectives of each focus area and should be structured in a way that allows you to track your progress.

An example of a project related to Strengthen Brand Awareness could be: Launch Content Marketing Campaign.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool that helps teams define and execute their market development strategies. With Cascade, teams can easily track their progress, analyze their results, and make adjustments to their strategies to ensure faster, more successful results.

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