Marketing Strategy Plan Template

Create an effective marketing strategy that drives results with this comprehensive plan template!
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Marketing Strategy Plan Template

What is a Marketing Strategy Plan?

A marketing strategy plan outlines a business’s overall marketing goals, objectives, and tactics. It serves as a guide to help the business reach its desired results and is based on industry research and an analysis of the business’s current situation. The plan will also include a timeline and budget for the marketing tactics that are being employed.

What's included in this Marketing Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Marketing Strategy Plan template for?

This marketing strategy plan template is for any organization looking to develop a comprehensive marketing plan to support their overall strategy. It is designed to help teams of all sizes and industries create a strategic marketing plan that will drive value to the overall organization’s strategy. This template will guide you through the steps necessary to create a successful plan.

1. Define clear examples of your focus areas

A focus area is a particular area in which a business intends to improve or grow. Examples of focus areas could include increasing revenue, increasing brand awareness, and improving customer experience. It is important to set clear and measurable objectives for each focus area in order to track progress and success.

2. Think about the objectives that could fall under that focus area

Objectives are specific goals that an organization sets in order to accomplish its focus areas. They should be measurable and time-bound in order to track progress and success. Examples of objectives could include increasing conversion rate, increasing average order value, and increasing social media followers.

3. Set measurable targets (KPIs) to tackle the objective

KPIs or key performance indicators are metrics that organizations use to measure progress and success towards their objectives. They should be measurable, time-bound, and realistic in order to track progress and success. Examples of KPIs could include increasing conversion rate from 0.8% to 1.5%, increasing average order value from $100 to $125, and increasing social media followers from 500 to 1000.

4. Implement related projects to achieve the KPIs

Projects are the actions that organizations use to achieve their KPIs. They are generally well-defined and time-bound in order to track progress and success. Examples of projects could include implementing A/B testing, utilizing cross-selling and upselling, and increasing social media engagement.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade’s Strategy Execution Platform is a powerful tool that enables organizations to track and measure progress against their strategic objectives. It provides visibility into the status of projects, KPIs, and objectives, allowing organizations to quickly adjust their strategy and resources to ensure success.

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