Marketing Strategy Roadmap Template

Create a roadmap for success with this comprehensive marketing strategy template. Outline key goals, objectives, and projects to maximize ROI.
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Marketing Strategy Roadmap Template

What is a Marketing Strategy Roadmap?

A marketing strategy roadmap is a plan that outlines the steps your business needs to take to reach a particular goal. It provides a clear sense of direction and a timeline for implementation, so your team can stay focused and organized. By mapping out the strategy in advance, you can ensure that each step is taken in the right order and at the right time.

What's included in this Marketing Strategy Roadmap template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Marketing Strategy Roadmap template for?

The Marketing Strategy Roadmap template is designed for marketing teams of all sizes and industries. It provides a comprehensive framework for creating a roadmap to help guide your marketing efforts and maximize your ROI. With this template, you can easily craft a strategic plan that outlines the key goals, objectives, and actions needed to achieve success.

1. Define clear examples of your focus areas

Focus areas are the overarching goals your team wants to accomplish with your marketing strategy. They should be broad enough to encompass all the objectives you want to achieve, yet specific enough to be measurable. Examples of focus areas could include increasing brand visibility, generating more leads, or improving conversion rates.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that are necessary to reach your focus area. These should be measurable, so you can track your progress and determine when you’ve achieved your goal. For example, if your focus area is increasing brand visibility, your objectives could include increasing social media engagement and driving more website traffic.

3. Set measurable targets (KPIs) to tackle the objective

KPIs (key performance indicators) are metrics that can be used to measure the success of your objectives. They should be quantitative, time-bound, and actionable. For example, if one of your objectives is to increase website visits, your KPI could be to increase website visits by 10,000 users in a 6-month period.

4. Implement related projects to achieve the KPIs

Projects (actions) are the steps you need to take to reach your objectives and KPIs. They should be detailed and actionable, with measurable results. Examples of projects could include launching a content marketing campaign, creating a lead capture form, or developing a lead scoring system.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a comprehensive tool for creating, executing, and measuring marketing strategies. It helps teams identify and prioritize objectives, track progress with real-time analytics, and collaborate with stakeholders in one central location. With Cascade, you can easily create a marketing strategy roadmap and see faster results from your plan.

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