What is a Membership Strategy?
A membership strategy is a plan created by organizations to acquire and retain customers. It involves setting goals, creating actions to achieve those goals, and setting metrics to measure the success of the plan. Organizations use membership strategies to measure their success, build relationships with their members, and optimize their marketing and sales efforts.
What's included in this Membership Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Membership Strategy template for?
The Membership Strategy Template is for membership teams that need help creating strategies to acquire and retain members. This template provides a framework for teams to easily organize their ideas, set measurable goals and objectives, and implement projects to achieve those goals.
1. Define clear examples of your focus areas
The Membership Strategy Template helps teams define their focus areas, which are the topics that are most important to the success of their strategy. Examples of focus areas could include increasing member acquisition, increasing member retention, or increasing referrals. Each focus area will require its own set of objectives, actions, and metrics.
2. Think about the objectives that could fall under that focus area
Objectives are the goals that need to be achieved in order to reach a desired outcome. Objectives should be specific and measurable. Examples of some objectives for the focus area of Increase Member Acquisition could be: Increase Membership Signups, and Increase Conversion Rate of Prospective Members.
3. Set measurable targets (KPIs) to tackle the objective
KPIs (Key Performance Indicators) are metrics used to measure the success of a strategy. In order to measure the success of an objective, teams should set measurable targets. For example, if an objective is to increase the number of signups per month, the KPI could be to increase the number of signups by a certain percentage each month.
4. Implement related projects to achieve the KPIs
Projects (actions) are initiatives that teams can take to achieve their objectives and meet their KPIs. For example, if an objective is to increase the number of signups per month, a project could be to increase awareness and visibility of membership benefits. Teams should create projects that are specific and measurable.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
The Cascade Strategy Execution Platform is a tool that helps teams organize their ideas and create actionable plans. The platform allows teams to easily set goals, create projects, and track progress so they can see faster results from their strategies.