Museum Strategy Plan Template

Create a successful museum strategy plan with this tailored template. Track progress and measure success with ease!
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Museum Strategy Plan Template

What is a Museum Strategy Plan?

A museum strategy plan is used to define and measure the progress of a museum’s long-term goals. It is a roadmap that outlines the focus areas, objectives, and corresponding tactics necessary to achieve a museum's desired outcomes. It can be adapted and changed over time to meet the museum’s evolving needs.

What's included in this Museum Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Museum Strategy Plan template for?

This museum strategy plan template is designed to help museums, galleries, and other cultural institutions create or improve their strategic plans for exhibits, programming, and operations. With this template, you can create measurable objectives that are tailored to your museum's needs, and track their progress with our Cascade Strategy Execution Platform.

1. Define clear examples of your focus areas

Focus areas are the overarching, long-term goals that your museum seeks to achieve. Examples of focus areas include increasing public engagement, increasing staff engagement, and increasing revenue. When you have identified your focus areas, you can then break them down further into objectives that are more specific and achievable.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that your museum seeks to achieve in order to fulfill each focus area. Objectives should be measurable, achievable, and relevant to the museum’s mission and vision. It is important to set attainable objectives that can be broken down into achievable tasks.

Examples of some objectives for the focus area of Increase Public Engagement could be: Increase Visitor Attendance, and Improve Outreach.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are measurable targets that you can use to track progress towards each objective. Examples of KPIs may include visitor attendance, digital presence, staff retention, and donations. When setting KPIs, be sure to include an initial value, target value, and a unit of measurement to track progress.

An example of a KPI for the focus area of Increase Public Engagement could be: Increase Number of Visitors by 10%.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the initiatives that must be undertaken in order to achieve the KPIs. Projects should be specific and achievable, and can include activities such as creating new exhibits, increasing digital presence, increasing training opportunities, and increasing benefits. It is important to set timelines and assign responsibilities to each project.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform helps you track and manage your museum's strategy plan. With Cascade, you can easily track progress on your objectives, KPIs, and projects, and get real-time updates on your museum's performance. With this powerful tool, you can achieve your goals faster and more effectively.

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