Nestlé Strategy Template

From humble beginnings in Vevey, a small town in Switzerland, to the largest food company in the world, Nestle has built an exceptional legacy of 150+ years. Get inspired by its incredible strategy to build your own!

Use template

What value can you get from Nestlé's strategy?

Nestlé products are recognized, consumed, and valued in all corners of the world. It is a company that has ingrained itself in the day-to-day life of people and continues to raise the bar higher. From innovation, people management, and a long-term strategic approach to quality of products and services, social responsibility, and competitiveness, Nestle ticks all the boxes.

What's included in the Nestlé strategy template?

  • 3x Nestlé Focus Areas
  • 7x Nestlé Objectives
  • 10x Nestlé Projects
  • 10x Nestlé KPIs

Who is the Nestlé strategy template for?

This template is ideal for multiple teams working within different industries - especially Retail, Manufacturing and FMCG - that are seeking new ideas and inspiration from market leaders to inspire their own strategic success.

How is the Nestlé strategy template relevant to your organization?

Nestlé's strategy template is relevant to leaders and teams that want to focus their organization's strategy on innovation, global scale, and sustainability. The company's expertise and network can provide insight to companies looking to expand into new markets or develop new products, and its sustainability initiatives may provide valuable insights to align with social and environmental goals. 

1. Define clear examples of your focus areas

Focus areas are broad categories used to group problems or challenging areas within your organization. Creating focus areas helps guide your organization on what areas are a priority to work towards.

An example of a focus area within the Nestlé strategy template is: Innovation.

2. Think about the objectives that could fall under that focus area

A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.

An example of an objective within the focus area 'Innovation' within the Nestlé strategy template is: Invest in research and development (R&D) to make our portfolio more nutritious, delicious and sustainable.

3. Set measurable targets (KPIs) to tackle the objective

A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries. 

An example of a KPI for the objective ‘Drive fast-paced innovation’ in the Nestlé strategy template is: Increase the number of fast-track projects funded that lead to shop tests and launches to 50.

4. Implement related projects to achieve the KPIs

Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.

An examples of a project within the Nestlé strategy template is: Develop solutions to meet growing consumer preferences for healthier products. 

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.

Get inspired by the Nestlé strategy template and launch your strategy in Cascade; it’s $0 forever.


Getting started with your Nestlé Strategy Template only takes 20 seconds.

Use this template