New Business Development Strategy Template

Grow your business with a comprehensive new business development strategy. Create an actionable plan to identify and develop new opportunities.
New Business Development Strategy Template

What is a New Business Development Strategy?

A new business development strategy is an actionable plan that helps organizations identify and develop new business opportunities. It involves analyzing the current market, researching potential customers, and creating a plan for how to engage and reach this audience. This strategy should also consider how to measure success and create goals for growth. Ultimately, the goal of a new business development strategy is to build a successful, sustainable business.

What's included in this New Business Development Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the New Business Development Strategy template for?

The new business development strategy template is designed for business leaders and teams who are looking to create strategies to identify and develop new business opportunities. The template is easy to use and offers a comprehensive framework to help develop a strategy that will lead to increased growth and success. It includes elements such as focus areas, objectives, projects, and KPIs that will help teams create an effective and comprehensive strategy.

1. Define clear examples of your focus areas

Focus areas are the key areas of opportunity that a business wants to target. Examples of focus areas include identifying new business opportunities, building relationships with prospects, and growing existing business opportunities. It is important to be clear about which focus areas to target and how they will contribute to achieving the ultimate goal of the strategy.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that a business wants to achieve within each focus area. It is important to set measurable objectives that can be tracked and monitored to ensure progress is being made. Examples of objectives might include expanding the target market, improving brand awareness, strengthening connections with prospects, and increasing upsells.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are the metrics by which progress towards the objectives can be measured. It is important to select KPIs that are relevant to your objectives and that can be accurately measured. Examples of KPIs might include increasing followers, increasing response rate, increasing conversion rate, and increasing customer loyalty.

4. Implement related projects to achieve the KPIs

Projects are the steps that need to be taken to achieve the KPIs. Examples of projects might include researching current market trends, increasing social media presence, sending personalized messages, and providing tailored service packages. It is important to ensure that the projects chosen are relevant to the objectives and that they can be executed effectively.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is a powerful tool that enables businesses to create and manage their new business development strategies. The platform makes it easy to create and track objectives, projects, and KPIs to ensure progress is being made. With real-time updates and insights, teams can quickly understand the impact of their strategies and make informed decisions that will lead to faster results.

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New Business Development Strategy Template
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