Online Business Plan Template

Create an effective online business plan to achieve success faster.
Or import into an existing account
Online Business Plan Template

What is an Online Business Plan?

An online business plan outlines the business strategy of an organization for an online business. This plan should include e-commerce, digital marketing and website development. It should detail objectives, plans, actions and measurable targets as well as a timeline for completion. This can also include financial statements and projections.

What's included in this Online Business Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Online Business Plan template for?

This online business plan template is ideal for big and small organizations who want to create a business plan for an online business. This template includes sections that are essential for creating a comprehensive business plan, including objectives, focus areas, measurable targets, projects and timelines.

1. Define clear examples of your focus areas

Focus areas are the areas of your business you want to focus on in order to achieve your desired outcomes. Examples of focus areas include establishing an online presence, utilizing e-commerce, developing a mobile app, and marketing strategies. Each focus area should have specific objectives, projects and measurable targets.

2. Think about the objectives that could fall under that focus area

Objectives are the goals you want to achieve with each focus area. Each objective should be specific, measurable, achievable, relevant and time-based. Examples of objectives include developing a website, utilizing digital marketing, creating an e-commerce website or developing a mobile app.

3. Set measurable targets (KPIs) to tackle the objective

Measurable targets, also known as key performance indicators (KPIs), are the metrics you will use to measure the success of your objectives. Examples of KPIs include increasing website visits, increasing website conversions, increasing total e-commerce sales, increasing website visits and increasing mobile app downloads.

4. Implement related projects to achieve the KPIs

Projects (actions) are the specific steps you will take to achieve each objective and KPI. Examples of projects include designing and developing a website, developing an effective digital marketing plan, creating an e-commerce website and designing and developing a mobile app.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool that helps businesses plan, track and manage their strategies. It enables businesses to set objectives, track progress, set milestones and measure success, making it easier to achieve desired outcomes faster.

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