Partner Marketing Plan Template

Create a successful partner marketing plan and drive more revenue with this comprehensive template.
Or import into an existing account
Partner Marketing Plan Template

What is a Partner Marketing Plan?

A partner marketing plan outlines the strategy a business will take to establish and grow relationships with partners. It details the objectives, actions, and measurements that will be taken to increase partner acquisition, visibility, and retention. A well-crafted partner marketing plan will help a business build more successful partnerships, increase visibility, and ultimately, drive more revenue.

What's included in this Partner Marketing Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Partner Marketing Plan template for?

This partner marketing plan template is designed to help marketing and partnership teams of all industries to create a plan for marketing partnerships. This template provides a framework that can be tailored to any specific industry or business. It includes focus areas, objectives, actions, and measurements to help teams set clear goals, develop strategies, and track progress.

1. Define clear examples of your focus areas

Focus areas are the primary goals or objectives that will be pursued to reach the desired outcome of the marketing plan. Examples of focus areas for a partner marketing plan could include increasing partner acquisition, increasing partner visibility, or increasing partner retention.

2. Think about the objectives that could fall under that focus area

Objectives are the specific strategies or milestones that will be pursued to reach the focus areas. For example, under the focus area of increasing partner acquisition, objectives could include increasing the number of partners and increasing partner engagement.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or key performance indicators, are measurable targets that are used to track progress towards objectives and focus areas. KPIs should be set in terms of an initial value, target value, unit, and measurement. For example, under the objective of increasing the number of partners, a KPI could be set to increase the number of partners by 10.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the initiatives that need to be undertaken to reach the KPIs. For example, under the KPI of increasing the number of partners by 10, an action could be to launch a partnership campaign.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform helps organizations implement their strategy and make data-driven decisions. Cascade provides real-time visibility into objectives, projects, KPIs, and other strategic goals, allowing teams to quickly identify and address areas of improvement.

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