Patagonia is THE icon and global benchmark when it comes to ESG and sustainability. The trendy outerwear brand is loved by millions, largely due to its environmental initiatives and popularity amongst outdoor enthusiasts.
There is much to be learned from Patagonia's strategy based on an ever-growing evolution and creative business approach. This incredible strategy enabled the company to evolve into a retail giant and advocate for sustainable business practices.
This template is ideal for multiple teams working within different industries - especially Manufacturing, Apparel and Retail - that are seeking new ideas and inspiration on sustainability and ESG strategies from market leaders to inspire their own strategic success.
This template provides you with relevant insights from Patagonia - a leader in the Apparel space and global icon for sustainability practices - to rethink your strategic approach. Whilst you can look into Patagonia's Focus Areas, Objectives, Projects, and KPIs, you have the ability to change and manipulate this information to suit your needs.
Focus areas are broad categories used to group problems or challenging areas within your organization. Creating focus areas helps guide your organization on what areas are a priority to work towards.
An example of a focus area within the Patagonia strategy template is: Use Business To Inspire And Implement Solutions To The Environmental Crisis.
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example of an objective within the focus area 'Conduct Business Causing No Unnecessary Harm' within the Patagonia strategy template is: Partner with customers to take mutual responsibility for the life cycle of our products, including their repair, reuse and recycling.
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI for the objective ‘Partner with customers to take mutual responsibility for the life cycle of our products, including their repair, reuse and recycling’ in the Patagonia strategy template is: Increase the pounds of old Patagonia garments that were responsibly recycled to 200k.
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
Some examples of projects within the Patagonia strategy template are: Run virtual events to educate people and businesses on product repair, and Run Worn Wear Tour events in Korea.
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